**Brooklyn, NY** – In a world where coffee aficionados are constantly seeking that perfect brew, Driftaway Coffee has emerged as a pioneering force in the realm of personalized coffee subscriptions. Founded in 2014 by two passionate coffee lovers, Anselm and Rachael, the company is dedicated to delivering freshly roasted, high-quality coffee directly to customers’ doors, while incorporating a unique touch: personalization based on individual taste preferences.
Driftaway Coffee operates on the premise that every coffee drinker is distinct, with their own flavor profiles and brewing techniques. To address this, the company offers a unique “coffee subscription” service that begins with a simple online quiz. This quiz helps users identify their tastes, preferences, and brewing methods, resulting in a bespoke selection of coffee options tailored specifically for them.
Once customers complete the quiz, they receive four distinct coffee samples to taste, enabling them to evaluate and refine their preferences further. Based on feedback, the Driftaway team curates a selection of coffees that align with the customer’s palate. The use of this feedback loop allows customers to explore a variety of beans from around the globe while gradually discovering their ideal coffee match.
Driftaway Coffee is committed to sustainability and ethical sourcing. All of the coffees offered are sourced directly from farmers and cooperatives around the world that follow fair trade practices, ensuring that growers receive a fair price for their beans. By fostering relationships with these farmers, Driftaway is able to support sustainable farming methods, which is a growing concern in today’s environmentally conscious market.
In addition to its subscription service, Driftaway Coffee has recently expanded its offerings to include a range of brewing accessories and equipment aimed at enhancing the coffee brewing experience at home. From artisanal pour-over kits to premium grinders, the company caters to the growing number of home brewers who take a hands-on approach to their morning ritual.
“Coffee is a journey,” said co-founder Anselm. “Our goal is not only to provide high-quality coffee but also to encourage our customers to explore and enjoy the full spectrum of flavors that coffee has to offer.” This philosophy resonates deeply with consumers who seek authenticity in their food and beverage choices, especially in a world increasingly focused on personal experiences.
User feedback has played a significant role in refining the Driftaway experience. Customers appreciate the educational aspect of the subscription, which not only delivers coffee but also imparts knowledge about the beans, their origins, and brewing techniques. The average customer reports increased satisfaction as they become more adept at creating their ideal cup of coffee.
As the home coffee brewing trend continues to gain traction, Driftaway Coffee remains at the forefront, consistently adapting to the evolving tastes of consumers. With innovative practices, a strong commitment to sustainability, and a focus on customer experience, the Brooklyn-based company is changing the way people think about coffee. As coffee enthusiasts continue to explore the depth and complexities of their favorite beverage, Driftaway Coffee stands ready to guide them on their flavorful journey, one cup at a time.
Link to the website: driftaway.coffee
